However, this often leads to confusion and misaligned branding in the eyes of website visitors.īlue Frog designer Jane Azinger often says, “Simplicity is key! When you first meet someone, they don’t need to know your entire life story right away. In many cases, designers use a rotating carousel to get each department’s message on the homepage. When a homepage hero includes a slider with multiple offers, messages, or meanings, the larger message of the homepage can easily be lost on the user. In addition, the visual imagery added to the hero should convey or evoke an emotion that supports the message you’re sending. When a user enters your website, they should be able to understand two things within the first three seconds: Why Hero Sliders Do NOT Work Too Many Messages = No Message Unfortunately, these elements often just don’t perform the way you want them to and could be harming your conversion rates. Less really is more.The homepage hero slider, also known as a carousel, is often a topic of debate among SEO professionals, designers, and higher management. The fullscreen single page background designs: Here a nice example: focused, clear, courageous, on-trend.
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